We were asked to design something ‘out of the box’ for the Saks store’s grand opening at UTC Mall.
Holding the ribbon were two ten-foot models, clad in the style of Irving Penn the great fashion photographer.
String Theory, a musical ensemble from Los Angeles, who had recently performed at the Emmy Awards, provided a large harp whose brass strings went to the second floor.
Dancers, in avant-garde costumes, were found dancing on the escalators, in the windows, and other unexpected areas of the store.
Saks Fifth Avenue
Saks Fifth Avenue at UTC