You Do What?
Author: Forest Balderson
Photographer: Courtesy Photos
Article as published in BIZ (941) Magazine, March, 2011
Crystal chandeliers hanging from trees, $10,000 wedding cakes by celebrity cake maker Marina Sousa, hand-made chocolate place cards, grooms on white horses — sounds like a Hollywood wedding, right? But Sarasota wedding planner Maria Brady — who plans weddings for famous sports figures, rock stars and movie celebrities (she’ll never name names) as well as commoners–plans most of her deluxe nuptials for couples in Southwest Florida.
With 41 vendors and five assistants in tow, Brady — a former dancer and choreographer — has worked with budgets up to $500,000 and says most parties take one to one-and-a-half years to create. Her Sarasota-based company, Choreographed Events, has earned a word-of-mouth reputation among the elite for show-stopping events — “Think of Federico Fellini combining the real with the surreal,” she says.
Choreographer, conductor and therapist, Brady does her best to keep brides calm.